If you want to involve the youth, you have got to appeal to them through a medium that they see fit- and whether you like it or now- it's the internet. Ironically enough, by ignoring such channels, political parties are losing out a fair share of exposure. Technological advancements have made the world a global village and reaching out to the masses hasn't been any easier.
|A snap from Didi's Facebook page|
The power of the social media can't be ignored. Many politicians have taken to Facebook and Twitter to engage with their supporters. Be it Mamata Banerjee's Facebook page or Shashi Tharoor's Twitter feed- the response has been pretty strong! Naturally, the simple conclusion here is that social networks are an integral part of campaigning now.
At the time when people tweet from the washroom and every Tom, Dick and Harry owns an Android, a BlackBerry or an iPhone, mobile apps are the way to go. For instance, the BJP Android app seems to have gained 10k-50k downloads, and has a good rating. This enables people to get information, including photos and videos of each and every rally! What that does is make the idea of campaigning popular among the users.
|The AAP donation list|
Coming back to other uses of technology, Narendra Modi took the use of technology in campaigning to an all new level during the Gujarat elections last year. His 3D interactions guaranteed him a place in the Guinness Book of World Records for the most simultaneous broadcasts of a 3D illusion (53). Not only does that make you look fancy, it also saves tremendous amounts of time wasted in travelling!
Times are changing and politics must change too! The Delhi elections show that laying back doing nothing will just get you counted in 'Others'. The old vote bank politics do not work any more because the common man has become frustrated and in turn, is coming out to vote. The jump in voter turn out is a sign of better things to come. After all, we are the biggest democracy and it's high time we form a people's government.