|Mamma with her impromptu speech, me trying to look intellectual|
|Keep it long darth-bloggers, or a laser beam will come out of my fingers and burn your blog! Muhahaha!|
|Time for a self five.|
I have noticed that these promotional activities have a lot of marketing insights behind them (after all, MM-I at IIM Lucknow did have an effect in me). In the Kose IndiBlogger Meet, which saw the launch of a new brand Spawake, the key marketing insight was that the Indian consumer was attracted to two key elements associated with fairness creams - enhanced fairness (like the whole range of Fair and Lovely products), and the use of natural elements (like Olay Natural White). Spawake targeted the segment from both angles though it's too early to say whether they were successful!
Several years ago Mr. Howard Schultz in founding Starbucks noticed that in the United States, people were drinking coffee. Most of it, however, was not very good coffee. It was just simply a product, without much peripheral experience or service to go with it.
Then he went to Europe and he noticed in Europe people also drank coffee. But when they drank coffee, they did so with their friends, they drank higher ends of coffee, they knew about things like macchiatos and lattes and so on. So, it was really, a completely different experience. It was the core product, with all of these other things wrapped around it.
And so when he came back to the United States and started Starbucks, in his mind, he had the notion of Starbucks being something what he refers to, or Starbucks refers to, as the third place. So, the first place is your home. The second place is our work life, workplace. That's certainly more difficult and more stressful, we're all working a lot harder. And the idea of Starbucks, is the third place. That's where can you go and all of your troubles float away, on a steamy latte.
|Making the walls smoother|
|The final product!|
Here's hoping Kolkata gets more blogger meets in the future! (And let's hope I am there to hop onto the IndiCar when it arrives!)